Microsoft business intelligence strategy

MICROSOFT BUSINESS INTELLIGENCE STRATEGY SOFTWARE
MICROSOFT BUSINESS INTELLIGENCE STRATEGY WINDOWS

It did not invent the computer, nor did it initiate the launch of personal computers. It is important to note that the company was not the first to develop and introduce a desktop operating system featuring a graphical user interface. However, Microsoft demonstrates innovation through a proactive and reactive approach to product strategy. Innovation is at the core of every technology company. Proactive and Reactive Product Strategy of Microsoft The company continues to secure agreements that allow video game developers to produce game titles for the gaming console.

MICROSOFT BUSINESS INTELLIGENCE STRATEGY SOFTWARE

The top five largest PC makers in the world still produce desktop and laptop computers that come pre-loaded with Windows, as well as with other Microsoft software products to include the Office suite of applications.

Licensing is still critical to the business strategy of Microsoft.

MICROSOFT BUSINESS INTELLIGENCE STRATEGY WINDOWS

Although other PC systems emerged prior to Windows and despite the fact that other desktop operating systems emerged during its first few years, Microsoft already had a strong network of third-party distributors, a favorable response from hardware and software companies, and an emerging userbase. The popularity of its flagship operating system also translated to a first-to-market competitive advantage. Windows computers easily outcompeted the Macintosh brand of computers from Apple and the IBM Personal Computer from IBM in terms of market share. Over the years, Windows gained not only a considerable amount of momentum because third-party computer manufacturers were essentially distributing this operating system. Licensing became a profitable distribution strategy for Microsoft. More specifically, during its initial years since its first introduction in 1985, Microsoft aggressively negotiated with manufacturers to produce personal computers that came pre-loaded with Windows. This success stems from a market entry strategy that involved aggressively securing software licensing agreements with computer manufacturers. Note that Windows remains the most popular desktop operating system in terms of market share. An Analysis of the Elements of the Business Strategy of Microsoft Market Penetration through Licensing Agreements The success of the company stems not only from the initial leaderships of founders Bill Gates and Paul Allen but also from a business strategy that primarily revolves around developing and introducing technological innovations while maintaining and expanding further its market scope through aggressive marketing efforts and product diversification. Undeniably, the вЂњMicrosoftвЂќ brand is a household name. The company is behind some of the most well-known and widely-used software products and services to include the Microsoft Windows operating system, the Microsoft Office suite of productivity applications, and the Internet Explorer and Microsoft Edge web browsers, as well as notable hardware products, to include the Microsoft Surface line of touchscreen personal computers and the Xbox gaming console.

Microsoft business intelligence strategy